Paid media overview

The Performance module brings together spend, ROAS, and conversion data from every ad platform you've connected — Google Ads, Meta, LinkedIn, TikTok and more — into a single view.

What you can see

• Total spend and ROAS across all channels in the selected date range
• Campaign-level breakdown with week-on-week and month-on-month changes
• Creative Analytics — which ad creatives are delivering the best cost per result
• Budget Pacing — are you on track to hit your monthly budget targets?
• Audience segments — which customer groups are converting best from paid

Reading the channel comparison

The Overview chart shows blended ROAS across channels. Use the channel filter to isolate Google or Meta. Remember that ROAS numbers here are last-click by default — use the Attribution module for a more accurate picture of which channels truly drive revenue.