Revenue forecasting

The Revenue Forecast (Forecast → Revenue Forecast) projects your revenue for the next 30, 60, and 90 days based on your historical trends, customer cohort behaviour, and seasonal patterns.

What drives the forecast

• Historical revenue trend from your connected commerce platform
• New customer acquisition rate from paid and organic channels
• Existing customer repeat purchase probability from cohort analysis
• LTV trajectory for high and low-value segments
• Seasonal adjustment based on prior year patterns

Confidence intervals

The forecast shows a central prediction with upper and lower confidence bounds. The wider the interval, the more uncertainty in the prediction — typically because of data sparsity or high historical variance.