Forecast3 min read
Spend forecasting & scenario planning
Model the impact of budget changes on your expected return.
Spend Forecast (Forecast → Spend Forecast) lets you model what happens to your revenue and ROAS if you increase or decrease spend on any channel.
Using the Scenario Planner
1
Open Forecast → Scenario Planner
This is where you model hypothetical budget allocations.
2
Adjust channel budgets
Use the sliders to increase or decrease spend on Google Ads, Meta, or other channels.
3
See the projected impact
Skubl models the expected revenue, ROAS, and CPA for each scenario based on historical efficiency curves.
4
Compare scenarios
Save multiple scenarios and compare them side by side to find the optimal budget mix.
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