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Understanding Lifetime Value

How Skubl calculates and segments customer lifetime value.

Lifetime Value (LTV) in Skubl is calculated from your connected revenue data — Shopify, Stripe, or WooCommerce. It represents the total revenue a customer has generated, and the predicted future value based on their purchase pattern.

LTV tiers

TierDescriptionDefault threshold
ChampionsHigh LTV, recent purchasersTop 10% by LTV + purchased in last 30 days
LoyalHigh LTV, regular cadenceTop 25% by LTV + 3+ purchases
At RiskPreviously high value, gone quietTop 25% LTV + no purchase in 60+ days
Low ValueLow spend, infrequentBelow median LTV

How to use LTV data

  • Push high-LTV segments to Meta or Google Ads as lookalike audiences
  • Target 'At Risk' customers with win-back campaigns via Klaviyo
  • Use LTV Forecast to predict next quarter's revenue from existing customers
  • Filter the Attribution module to see which channels acquire high-LTV customers

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