Skubl Documentation

Create your first project

Set up a project for your website or business in under 2 minutes.

Invite team members

Add colleagues or clients to your Skubl project.

Understanding the dashboard

A tour of the Skubl interface — modules, the sidebar, and the command bar.

Connect Google Analytics 4

Pull sessions, users, conversions and page-level traffic data from GA4.

Connect Google Search Console

Import organic keyword rankings, impressions, and click data from GSC.

Connect Google Ads

Pull campaign spend, ROAS, clicks, and quality scores from Google Ads.

Connect Meta Ads

Pull Facebook and Instagram campaign performance, ROAS, and creative data.

How AI insights work

How Skubl generates actionable intelligence from your connected data.

Using the AI Agent

Chat with your data using natural language to get instant analysis.

Understanding Lifetime Value

How Skubl calculates and segments customer lifetime value.

Churn prediction

How Skubl identifies customers at risk of churning before they leave.

Audience segments

Create, manage and activate customer segments across your marketing platforms.

Paid media overview

How the Performance module unifies data from all your ad platforms.

Understanding attribution

How Skubl attributes revenue across channels and touchpoints.

Lift testing

Measure the true incremental impact of a marketing channel with geo-lift tests.

Revenue forecasting

How Skubl predicts future revenue from your historical data.

Spend forecasting & scenario planning

Model the impact of budget changes on your expected return.

Understanding Page Intelligence

How to use Page Intelligence to analyse any URL on your site.

How data sync works

Understanding sync frequency, historical backfills, and data freshness.

Client portals

Share read-only dashboards with clients without giving them full account access.

Billing and plans

How Skubl pricing works and how to manage your subscription.