Create your first project
Set up a project for your website or business in under 2 minutes.
A project in Skubl is a container for one website or business. All your data sources, reports, and AI analysis are scoped to a project. You can create multiple projects — one per client, brand, or domain.
Creating a project
Go to Settings
Click your account avatar in the bottom-left of the sidebar, then choose Settings.
Click 'Create new project'
Enter a project name (e.g. 'My Store' or your client's brand name) and the primary domain.
Connect your first data source
You'll be prompted to connect Google Analytics 4. This is the fastest way to start seeing data.
You're in
Skubl will start pulling data immediately. The Summary page will populate within a few minutes.
If you're an agency, create one project per client domain. Your team members can be granted access per-project from Settings → Team.
Project settings
Once created, you can configure your project from Settings. Key options include primary goal (drives AI insight prioritisation), competitor domains, and notification preferences.
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