Understanding Page Intelligence
How to use Page Intelligence to analyse any URL on your site.
Page Intelligence (Performance → Page Intelligence) lets you paste any URL on your site and see GSC keyword rankings, GA4 traffic data, and backlinks in a single view. It works for individual pages, folders, or your entire domain.
Three lookup modes
| Mode | Use it for |
|---|---|
| Page | A specific URL — e.g. /pricing or /areas-we-cover/manchester/ |
| Folder | All pages under a path — e.g. /blog/ shows data for every blog post |
| Domain | Your entire site — useful for a top-level keyword and traffic overview |
The Insights panel
Below the KPI metrics, Skubl generates automatic insights for the page. These flag things like low CTR despite a page 1 ranking, a high bounce rate, keywords that have dropped positions, or pages with traffic but no conversions.
Syncing GA4 page data
After connecting GA4, you need to sync page-level data separately. Go to the Page Intelligence page with a URL entered, and click 'Sync GA4 pages' if the GA4 chart is empty. This pulls per-URL traffic data and takes 1–2 minutes.
For sites with many similar pages (e.g. location pages), use Folder mode to see the aggregate traffic and rankings for the entire section.
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